Meet the Team

Their talents make our business grow!

We love our people and couldn't do what we do without them.
Learn more about each important person in our family, and if you see them around the farm say, Hi!"


Kris Williams

Store & Garden Center Manager

Kris runs the day-to-day operations of the Farm Market & Garden Center, and has extensive lawn & garden expertise.


Eve Moody

Director of Fun

Eve makes sure everything runs smoothly with our special events, books our musicians, and ensures that all guests feel special while they’re here!


Karen Rogers

Nursery Buyer & Plant Expert

Karen fills the Nursery with beautiful things, and shares her extensive knowledge about all things plants.


Jay Becknell

Bulk Mulch & Stone Manager

Jay expertly handles our bulk mulch & stone department, as well as offering great creative ideas for our special events.


Paul Fleming

Farmer, Special Events Manager, Owner, President

Paul does everything that grows around the farm, is in charge of special events & is co-owner and president of Shady Brook Farm.

uncle dave

Dave Adami

CEO of Uncle Dave's Homemade Ice Cream

Dave is THE Uncle Dave, founder of Uncle Dave's Homemade Ice Cream. He's servin' up smiles one scoop at a time!

dvu rob

Rob Arcidiacono

Director of Operations

Rob handles all of the day to day operations at Shady Brook Farm. He keeps this place working like a well-oiled machine.


Carole Vanden Berghe

Grocery Manager

Carole takes care of all the wonderful things we sell at the Farm Market, from fresh produce to gourmet cheese to pantry essentials.

Anita Thompson

Food & Beverage Manager

Miss Anita makes sure everyone well fed around here, & keeps the deli serving tasty sandwiches & salads, & oversees The Stone’s Throw pub.


Maria Valles

Guacamole Gourmet

Maria works endlessly to make her famous homemade guacamole…it’s staple around here!


Rob Rogers

Commercial Sales Manager

Rob handles our commercial accounts & helps customers transform their landscapes with our Techo-Bloc division.


Guess Who's Next?

More coming soon...

Eve Moody - Director of FUN!

Eve Moody’s official title is Director of Fun and Sponsorship Manager, but we like to call her our “Fun Kabob.” For 12 ½ years she’s been creating smiles and helping guests make memories at Shady Brook Farm. Eve is the customer service/public relations specialist around here, as she is an expert at making guests feel welcome and ensuring that everyone is having a great time.

Eve grew up in Northeast Philly and now lives in Yardley with her husband, Bill. She has two grown up kids, Lauren and Chris. On her time off Eve loves to travel and explore new places near and far, but one of her favorite spots is the Jersey Shore. She also loves to sing (just because she can’t sing, doesn’t mean she won’t!), and has been known to break out in song on the Shady Brook Festival Field during event set up.

Every day she makes a guest smile or laugh during their visit to Shady Brook Farm is a successful day for Eve. She has a way of doing that with her co-workers, too! Eve’s message is that fun is ALWAYS in season at Shady Brook Farm, we truly appreciate all of our customers, and she will make sure that our guests enjoy everything Shady Brook Farm has to offer. If you see Eve in the Farm Market or Festival Field, make sure you say, “Hi!”

director of fun
Kris Williams - Store Manager & Grass Guru

Kris is a lifelong resident of Newtown, PA and a 1993 graduate of Council Rock High School. He started working at the Newtown Agway while he was in high school and went on to Agway’s Management Training program. Kris was promoted to Agway’s store manager in 2000. When the Newtown Agway closed and moved to Shady Brook Farm in 2005, Kris was hired to manage our Garden Center.

Kris is the expert here on the farm when it comes to grass, fertilizer,
chemicals and home related pest problems! He was recently promoted to Store Manager in January 2017.

Kris lives with his wife and two kids in Wrightstown, PA. For fun, he plays the guitar and drums.

Fun fact: before he had no hair, Kris had really long hair.

Meet Rob Arcidiacono - He Runs the Show

Originally hailing from Woodbury, NJ, Rob starting working at Del Val’s roadside stand on Rt. 202 as a freshman in college. After The Market was built on Lower State Rd. he worked there while pursuing a degree in Ornamental Horticulture at Delaware Valley University. Upon graduation, he was hired full time to manage the greenhouse at The Market. The Market eventually closed its doors, but reopened a year and a half later under the management of Shady Brook Farm Markets. Rob was hired by Shady Brook as The Market’s full time manager.

Under Rob’s management, the business grew through his relationship with the customers and DelVal’s staff & faculty. Throughout his 12 year career many loyal customers watched Rob grow as a manager, as he watched their families grow. 

The Market at DelVal closed its doors in Aug 2021, and Rob was brought into Shady Brook as Director of Operations. He now oversees and manages the day to day operations of the farm and all of its entities. 

This is a seasonal business and things are ever-changing. Each season has its positives and negatives but this keeps Rob motivated and excited about his job. He most enjoys spring in the Garden Center, and fall with all of its special events. Both are very busy times for the business but the energy and customers make things a lot of fun.

A fun fact about Rob is that he is a beekeeper, and has been for the past eight years. It’s a hobby that he loves talking about…when he has the time!

Rob struggled in school with dyslexia, but this disability has become an advantage as it allows him to look at things in a unique way. Also because of dealing with dyslexia, Rob tends to explain things in a simple way enabling him to convey complicated issues more understandably.

Rob just moved to NJ with his wife & kids. He loves what he does and it shows in the passion and excitement he brings to his job. Next time you’re at Shady Brook come on in and say, “Hi!”

Meet Jay Becknell - Mulch Man

Did you know that Shady Brook Farm makes its own mulch to ensure its customers are getting the highest quality? Meet our Mulch Man, Jay Becknell!

Jay grew up outside of Chicago, and moved to Langhorne during middle school. He now lives there with his wife twin boys, and young daughter. Jay has worked at Shady Brook Farm for 18 years, and he’s been the Bulk Mulch and Stone Manager for the last 10 years. He’s also spent the past 6 years helping with mulch production on the farm, with the goal of providing the best product possible. Jay explains, “While my knowledge of the field has grown over the past decade, my primary goal has always been to provide the best experience for our customers — being able to answer any question, or step in wherever it’s most helpful is a great feeling…it’s something I take pride in, and something that we all aim for at Shady Brook Farm.”

Jay’s  career on the farm began in 1999 as an actor on the Hayride of Horror. He gradually took on more responsibility — eventually taking over management of the hayride. It was part of his transition to full time at the farm, and helping with Horrorfest made it a natural fit.

On his time off he loves spending time with his wife and kids, and camping in the summer and fall.

Now here’s a fun fact… Jay is a huge movie nerd — think original copies of campy movies on VHS, full size Gremlins decorating the garage, etc. His sons argue over Darth Vader vs.The Ghostbusters!

When asked if there’s anything else he’d like to mention, Jay replied, “I’m currently working with other members of our Garden Center team on our newest division, Techo-Bloc. It’s a premium paver block, and a great addition to our mulch and stone lineup.”

Meet Karen Rogers - Plant Expert

Karen Rogers is Shady Brook Farm’s Nursery Buyer and has been on the Garden Center sales team for eight years. Karen brought her expertise in container gardening, annuals and perennials after decades in the horticultural industry.

Growing up in New Jersey, Atlanta and Pittsburgh, Karen settled with her husband in Furlong, PA where they now live on the property on which her husband was born and raised.

Karen attended Princeton University with a major in Political Science, but after a part-time summer job at a tropical greenhouse grower in New Hope she was hooked on plants. She’s been in the horticultural industry ever since. Her experience as a florist for 20 years gives her a particularly good eye when it comes to pairing plants and creating container gardens. Karen is a member of the Philadelphia Horticultural Society and has not missed the Philadelphia Flower Show in 40 years!

When Karen’s not at work, she’s home in her garden tending to more than 120 varieties of day lilies and over 20 varieties of peonies…two of her favorite flowers. Karen also loves and raises standard poodles, enjoys reading mystery novels, and creating gourmet meals using the harvest from her veggie garden. Another fun fact about Karen is that she is scared to death of the haunted attractions at Shady Brook’s HorrorFest, but loves the Friday Night Wine Concerts.

Karen has a wide knowledge of all facets of horticulture and loves to share her passion with guests at Shady Brook Farm.

Meet Miss Anita - She feeds the people

Anita was born it Tacoma WA, and now lives in Ewing, NJ with her mother, Emily.

Anita first came to work at Shady Brook in 1974 where she worked in the packhouse, packing farm-grown spinach, tomatoes, turnip roots, parsley & parsnips. Anita’s children and grandchildren worked here through high school, and her mother worked here after retirement. After raising her kids, Anita returned to Shady Brook in 2005, so her involvement with SBF spans about 47 years. Anita also met her ex-husband here.

Anita has helped SBF grow by being able to adapt to any change deemed necessary for the better of the business and being a dedicated team player.

Currently Anita is working on seasonal events events, as well as anything new and exciting that would benefit the business.

In the future Anita looks forward to seeing what the future may hold for Shady Brook and retirement in maybe 10 years to spend lots of time with my grandchildren and great-grands.

Anita’s favorite seasons here at SBF are Fall & Christmas. 

Her favorite things to make & serve in the kitchen are homemade soups and macaroni & cheese.

Anita really enjoys serving our guests and working with the staff . She especially loves watching them grow whether they stay here at SBF or move on.

In Anita’s free time Anita likes visiting Disney World and baking her world-famous pineapple upside down cake.

pumpkin paul
Meet Paul Fleming - Farmer Extraordinaire

Paul is the resident farmer here, at Shady Brook Farm, and agriculture runs in his blood. Shady Brook Farm was founded by Paul’s great-grandfather more than 100 years ago, and he is the 4th generation to be working in the family business. Paul began working at the farm when he was just 14 years old, packing the turnips and spinach that were grown for the wholesale markets. He began his full-time career at Shady Brook Farm after graduating from West Chester University with a B.S. in Business Management. His role has evolved over the years from handling the growing and planting of crops, to also managing the many special events, and being recently named President of the company.

Even though Paul grew up on a wholesale farm, his passion lies in growing food for the consumer, being out in the fields, and bringing guests to the farm the experience. Paul is connecting farming role to his special events role by creating festivals surrounding pick your own crops, incorporating homegrown fruits & veggies into homemade Friday night unWINEd menus, and providing fresh-picked harvests for the Farm Market.

Looking into the future, Paul is eager to see how the next generation of Flemings will “grow” the family business.

Meet "THE" Uncle Dave - Expert Ice Cream Maker

Dave “Uncle Dave” Adami was raised in Middletown Twp., PA, and still resides there with his better half, Kim, and legendary pure bred rat terrier “Dooie.”

Dave began his frozen dessert career at Jack & Jill Ice Cream and worked for Rita’s Franchise Corporation prior to opening Uncle Dave’s Ice Cream at Shady Brook Farm. Being lifelong friends with Dave and Paul Fleming, and their sister, Amy Lamb (owners of Shady Brook Farm), made it obvious to Uncle Dave that Shady Brook Farm was a great fit for a traditional farm-based super premium ice cream experience. “I am grateful for the timing of Uncle Dave’s Ice Cream opening at Shady Brook Farm. The timing of Uncle Dave’s opening coincidentally happened at the same time farm ownership was investing heavily in a future vision that recently culminated with the Stone’s Throw pub, Rose Bank Winery, daily and weekly family oriented farm experiences and attraction all coming together under one roof. We focus on providing an excellent product with a world class service experience and our guests continue to respond.” 

FUN FACT: Dave “Uncle Dave” Adami and his girlfriend, Kim, are three time current back to back to back mixed doubles Bocce Champions in the Bucks County Bocce League. They can frequently be found on the local, regional, national and international bocce scene. “We love the camaraderie that comes along with a hard won bocce tournament. We’ve established, and continue to maintain, friendships around the world because of the sport of bocce.” 

dave and grover
Meet Maria Valles - Mexican Maestro

Maria Valles first came to Shady Brook Farm 19 years ago with her husband, Gabino, and six of her 11 children. Originally from Zacatecas, Mexico, Maria moved to the United States to give her family more opportunities. When Maria arrived in the U.S. she didn’t know any English, but now speaks both Spanish and English. Maria has 22 grandchildren and two great grandchildren, and while some of them live at Shady Brook Farm, she enjoys going home to Mexico once a year to visit the rest of her family there. Maria and Gabino own a farm in Mexico where their two eldest children grow beans, and raise cow and pigs.

Shady Brook Farm is lucky to have Maria! Her homemade guacamole and pico de gallo are customer faves. Maria makes them daily using authentic recipes passed down from her mother. She says both guac and salsa are special party foods in Mexico, just as they are in the U.S. During the busy season, Maria makes about 200 containers of guacamole a day. That is A LOT of avocados! Maria’s tasty creations can be found fresh in the Farm Market every day.

Maria says her favorite part of living in the U.S. is her job. When not making guacamole and pico, Maria can be found around the market putting out produce and making sure everything is fresh. Stop by and say, “hola,” sometime!